Think in terms of applications rather than technologies—and leverage AI
According to Ness, laser technology itself is taking a back seat. “We need to focus on its intuitive application and on precisely tailored, highly integrated solutions for our customers,” Ness cautioned. He sees a new era dawning of ubiquitous, intelligently embedded laser functions that will revolutionize industry and the very nature of work. “The laser of the future is intelligent, AI-capable, mobile on robot platforms, scalable, cost-effective, and available in large quantities,” he predicted. As an example, he cited integration into humanoid robots. These could work in dangerous, confined, and previously inaccessible environments. The laser will become the robot’s tool, enabling it to work where humans currently risk their lives: in nuclear facilities, in the deep sea, in space, or even in toxic environments. Together, humanoid robots and lasers promise the automation of skilled labor. Furthermore, exoskeletons and robots would transform the lives of people with disabilities. All of this is transformative and potentially disruptive. For Ness, this raises new questions: “What happens when lasers are no longer the limiting factor? When power is available, cost is no longer a barrier, and integration is child’s play,” he asked.
These questions also concern Hagen Zimer. The actual differentiation of the laser system no longer lies in the laser itself, but in how applications are implemented in each case. The foundation consists of lasers with the right components for beam guidance, increasingly sophisticated sensor technology, digitalization, AI, and stored databases. “We must use AI to control laser processes for our customers. We are expanding our hardware platform accordingly,” he reported. After all, the goal is to quickly tap into new business areas and develop innovations much faster than before to survive in the face of increasing international competition. In his presentation, Zimer highlighted the strategically astute rise of the Chinese laser industry. These companies are gaining ever-higher market shares both in their home market and worldwide. Western companies must work faster, be more networked, and have a clearer focus on customer value to defend their strong position. “For customers, it is not the laser itself that matters, but its function, its price, its reliability, and seamless service,” he said.